SM©

Simon McWhinnie

I’m Simon, a freelance designer and art director working across branding, editorial, packaging and illustration.

My style is best described as minimal typographic, with conceptual thinking at the heart of each project. I help clients to engage with their audiences both in the UK and abroad with simplicity and craft.

A brief overview of my style is featured below. If you would like to see more of my portfolio or discuss a project then please get in touch.

My work has been featured on blogs such as The Dieline, Logostack and Branding Served.

I’ve also had work seen nationally in The Guardian, Private Eye, and Glory Magazine.

SM© services

Branding / Editorial / Packaging / Illustration